eMarketing Case Study: ChoicePoint Talking Business Card #2
Enabling a Remote Sales Force with eMarketing
ChoicePoint Asset Company, the nation's premier provider of decision-making intelligence to businesses and government, needed a way to empower their remote sales agents to sell ChoicePoint products.
The SituationSales agents not ChoicePoint employees, therefore not as knowledgeable on ChoicePoint's products;
High cost for remotely training sales agents;
Small remote markets didn't justify large marketing costs;
Sales agents weren't using web site to sell products.
The PTi International Suggested Course of Action
PTi International developed an eMarketing solution in the form of a Talking Business Card™ that provided the following benefits:
- In-depth education on all of ChoicePoint's products;
- Automatic pushing of users to ChoicePoint product web sites;
- Measurability and tracking of click-throughs to web sites;
- Talking Business Card™ could be used as a presentation aid or as a leave-behind item;
- Talking Business Card™ also valuable as a training tool for new ChoicePoint associates.
