eTraining Case Study: Ortho-Biotech
Procrit® Oncology Fellowship
Sales training is an important aspect of a pharmaceutical company's daily operation - and an expensive one. Traditional classroom training requires downtime for a sales representative as well as travel and accommodation expenditure. In addition, a dedicated and enthusiastic trainer is required to transform sales personnel that have little knowledge of basic anatomy into confident representatives able to handle tough, hard-hitting questions from physicians about the drug Procrit®.
An interactive CD-ROM was developed which not only excited the user with highly detailed 3D animations and graphics, but also evaluated their progress through a structure of ongoing pop-quizzes and end-module testing. All content is voice-annotated, and transcripts and graphics are provided for "off-line" digestion.
Features such as bookmarks and annunciated glossaries make the program simple to use in multiple sessions.
Notes: This project was part of a partnership with content provider Clinical Communications Group.
