Buy An Existing Website – A Good Idea?

Buy An Existing Website – A Good Idea?

Are you considering a change of career moving to the internet or do you already work on the web? For the former, we have some advice for you regarding website acquisition. If the latter, perhaps you would like to expand your empire with additional websites. To save time, are you seriously thinking about acquiring an existing website versus starting one from scratch? There are many opportunities found at services specializing in selling (and buying) already existing E-commerce businesses and websites, and they operate much like agencies selling real estate. After all, websites are the internet’s property. To determine if this is a good idea for you and your business, continue reading! Key Points to Verify Before Your Purchase Sometimes some websites appear to be an attractive domain because it is filled with valuable keywords, but will the website’s visibility still be relevant after the sale? 1. Make Sure the Website Hasn’t Been Penalized by Google An unscrupulous seller has no qualms about selling you a penalized site. To avoid being sold a website like this, which will be virtually useless to you, ask the seller to share access to Google Webmaster Tools so that you can verify that the domain name has not been deemed penalized due to weak links, aggressive spam, cloaking and other black hat tactics! Then, your next task entails an algorithm filter and is much more tricky to pinpoint. Check to see if the site is experiencing negative results from “Penguin” or other manual spam action from Google such that there are key phrases used that involve the goal of targeting sales for the business. It’s not easy to identify if a site has certain filters applied to it by simply looking at it. You must dig deeper. There are certain clues to help determine the penalty: When you type the name of the domain in Google, the website doesn’t show up on the first page; If you type a complete html title tag title in Google, the site’s article it corresponds to does not appear. Use a long, unique title title to perform this test. if you see a “manual action taken” message in Google Search Console (you must have access to Google’s Search Console, previously called Google WebMasterTools). 2. Confirm That The Domain Name Has Not Been Trademarked This is an issue that could truly make your life miserable if it’s not taken care of properly. For example, say someone tries to sell you a website called, “Snapbacks” located at the URL “snapbacks.com”. On paper, it sounds ideal but in practice, the business or individual who owns the trademark by the same name, could ask you to cease all activities using their trademarked...

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Designing Your Website for Teens

If your website targets teenagers, how ideal is your web design for them? Teens are one of the most difficult demographics to attract on the web. They have specific desires, needs and habits (and these change at the drop of a hat), so it’s up to you to do your research and get to know them to the best of your ability. The better you succeed at this, the better your power to appeal to them will be. Before you get into the design, first get into the head of the teenager—better yet, if you can remember what it was like being a teen yourself, go there, too. After all, teens have progressed through the generations unscathed and relatively unchanged. While the psyche of these pre-adults haven’t changed, technology has, so let’s keep this all in mind. You might remember the following characteristics of yourself as a teen and what motivated you, and today’s teens are not much different: Impatience – They want everything «yesterday», so to speak, so offer your content quickly and make it undeniably and easily accessible. Because of this trait, they will likely leave your page if it doesn’t load rapidly or if they can’t find what they were looking for, or if they don’t see anything interesting. Consequently, if they aren’t liking what they see, they will become bored. This behavior can also lead to snap judgements, which may or may not be merited. Limited Reading Skills – There are always exceptions to this fact, of course, but in general, our teen target audience not only has a basic reading level (they are young; what would you expect, otherwise?) they will tend to read only a small percentage of reading material in front of them by scanning. Stay on the point; be short and sweet (and entertaining if possible.) Make your most important ideas visible whether highlighted or larger and eye catching. Discerning – While you try to make your site engaging, be aware that the teen can see through all attempts at being flashy for flashy’s sake, and will detect your shot at creating «smoke and whistles.» Don’t just grasp aimlessly at whatever you think will be intriguing, rather, BE sincerely intriguing. Easier said than done, we realize, but do make an effort. Tech Savvy? – Contrary to popular belief, not all teens use smartphones exclusively. They do, however, use all sorts of tech like desktops, laptops and tablets. Additionally, plan on making your web pages friendly to Android, Apple computers and mobile devices (iPhones, etc.) and PC desktops. Why are teens on the internet, in the first place? What are they looking for? Entertainment: games, music, viral videos, fashion, film and celebrity...

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Your Profile: How to Make it Personal

The Importance of Your Profile Behind every business is a business owner or owners. Everybody knows that, which is why most people, when visiting a website, first checks the «About» page. They want to know who exactly is behind the company, their personal reasons or stories for starting the business, and just about anything else whether it personally connects them with who’s working behind-the-scenes or just info, plain and simple. It’s human nature to want to relate to someone else and be curious about them. This can be a key factor in the success of your business website. You can’t make friends with everyone who visits your website but you can offer a friendly face and some information about yourself so prospective customers or readers will naturally draw a positive conclusion about you. When your website conjures up enthusiastic feelings, the chances of buying something from you, or returning to read your website, become much more favorable. Yes, please, make it somewhat personal but remember not TMI (too much information). Use your own discretion and write a profile description that makes people smile and gives them the impression that they know you a little — all without giving away the very private stuff. Some profiles describe snarky, cynical, negative people, sort of an attempt to be different and unique. While those individuals can often sound amusing and very colorful, we highly advise not to go this route. Yes, if you can get clever and wordy but in a positive manner, do it. What we’re looking for here is that you be accessible to the average reader, so they can relate to you. Happy stories about your website are always appreciated, and of course, write as much as possible and be as descriptive as you possibly can. Anecdotes are great icebreakers when you meet new people, so try to apply this same tactic to your website. Edge-of-your-seat stories, interesting encounters with other people, missions and goals that will attract attention to your readers, etc., are some things to consider in your attempt to lengthen your profile description. Keep in mind, however, that it all needs to be pertinent to the web site and/or business. Do all of this, and you’ll see how much that helps in improving your website. Make Them Love Your Face The last and perhaps the most essential facet of your profile, is your photograph. If it’s important to adhere to the phrase, «a picture is worth a thousand words,» this is it. How shall we put this without sounding mean: don’t be stupid with your photographs. That’s a little mean but it is something you should focus on. For example, you’re a website store owner selling...

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SEO for Etsy Web Pages

Are you crafty, artistic, productive and into selling vintage items or creating your own original products? Do you want to directly sell these creations? If you’ve answered «yes» to both questions, you most likely feature your crafts at Etsy.com. It’s one of the best places to sell your stuff. But are people finding you there? Is it time to consider Etsy SEO?First, What is Etsy? Imagine the largest crafts fair, stadium swap meet, antiques store or art gallery, ever. Next, translate those images to a digital format like a web page store front—make that 40+ million shops  online. With all the registered users on Etsy, how easy is it for your Etsy page to get buried in the site, making it nearly impossible for anyone to find you? Very. That is, unless you concentrate some of your time and effort on search engine optimization, also known as SEO. With Etsy, you don’t need to have your own website when putting your wares online for purchase; that’s the beauty of Etsy. They take care of the website; you only need to provide content for the page. What Etsy doesn’t do, however, is focus on your SEO, meaning, your «findability» on Etsy as well as on the most popular search tool, Google. So, how can you get people to find you? Without getting into the boring technical aspects of SEO, we’d like to offer more accessible advice to anyone with an Etsy web page: Social Networking Be proud of your work and share it as often as possible. That’s one of the few ways you can get exposure and buzz. Create a Facebook page for your products, or talk about your original work on Facebook, Twitter, Instagram and any other online venue that can help you reach a bigger audience. Quality Images The best way to grab attention to a prospective buyer is to show off your work in photos. If you have a hard-to-see or blurry photo, forget about selling anything. People know when you’ve put work into your store front, so quality is key! Make sure you use sufficient lighting when photographing everything and pay attention to clearly make your work the center of focus. If it’s a beautiful picture, people will notice. Thorough Descriptions Write long but extremely descriptive and relevant text about the product in question. The more information and text you have about your work, the better. Not only is it good for search engine bots, but also, your customers will subconsciously appreciate the dedication and time that you’ve put into your Etsy store. It also gives them the most information as possible so they can make a discerning purchasing decision.Usually at this point, we offer...

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When online reputation management reduces marketing costs

The traditional view of public relations has become outdated with the advent of the Internet, the smartphone and other means by which a consumer can provide reviews of a certain product or service. To put it simply, more people than ever before are speaking out in terms of their satisfaction (or frustration) with what companies are providing. It should therefore only stand to reason that appreciating such feedback is essential for any business that wants to enjoy continued success. Third-party reputation management firms such as PTI Intl specialise in providing turnkey solutions designed around the needs of the company in question. What are some of the main benefits that this all-inclusive approach is able to provide? The Early Warning Edge There is nothing worse than a marketing plan that has been incorrectly implemented and allowed to run its course. This has caused countless enterprises to lose untold amounts of money over the years. Online reputation management enables stakeholders to appreciate what others are saying in a real-time scenario. They can respond to queries, thank those who provide positive reviews and address the needs of a disgruntled customer. The end result is a more flexible marketing strategy and in turn, higher client retention rates. Cutting Down on Marketing Costs and In-House Effort Companies need to know where their strengths should be focused. Some important parameters include: Region Age group Buying habits Gender Online reputation management can help highlight these fields. A more targeted marketing approach will save a great deal of money over time. Another key advantage is that efforts which may have been centred around a failed publicity campaign can be reallocated to other core competencies such as sales, client engagement and product development. There are countless benefits that a correctly implemented online reputation management strategy can provide the small- to medium-sized business. By outsourcing these efforts to experienced providers, the enterprise can expect to achieve unparalleled levels of success within a competitive landscape. &...

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