Become a SEO Hero with Valuable Additions to Your SEO-Toolkit

Become a SEO Hero with Valuable Additions to Your SEO-Toolkit

As Google continues its relentless efforts to improve the relevance of information shared via the Internet, it has become mandatory for websites to ensure they conform to the prescribed norms and best practices to avoid being rendered obsolete by the ever-evolving search engine algorithms. It has, however, been observed that many penalised sites have found their way back into the SERP to occupy prominent positions by using the right tools and adopting suitable techniques. Understandably, no universal technique or tool-set can address all SEO challenges, but white-hat approaches and organic rankings have proven to be tried and tested solutions that offer long-term results. We are aware that SEO exercises are continuous, and typically comprise a standard set of tasks including but not limited to: SEO analysis Website ranking Keyword analysis Links research Optimised content build up The complexity of these tasks tends to increase with time, making it challenging to handle them manually. Automating research with suitable SEO tools saves a lot of time and effort in scouring through loads of usage data, while drastically improving the accuracy level of analysis and enabling timely response. That said, let’s take you through some SEO tools that are likely to prove quite valuable in staying ahead of competition this year for: Tracking Website Rank on SERP Getting to know the exact position or rank of a website on the search results page is often the pre-requisite for an SEO exercise. Tracking the position of the site for different keyword searches yields valuable insights on how effective SEO efforts have been and how best to improve them. Tools such as SERPS, Monitorank, Moz and MyPoseo, etc. help keep a watchful eye on website position without expending much effort. Some of these tools offer free trials, while few others like SEO-Hero, Pro Rank Tracker, SERP Lab, Positeo, and the newer are free of cost, making them ideal for start-ups who may not be able invest in paid tools. SEO Hero uses data from multiple Google data centers to attain the ranking for specific queries. SEO Analysis SEO analysis helps identify potential areas of improvement that need attention to to ensure faster response times, interesting and relevant content to draw more visitors, and also sport the right markers or tags to be noticed by the search engines. It is a known fact that websites need to be suitably optimised to clear search engine scrutiny and rank high on the result page. The SEO Analyzer proves a handy tool to check if all aspects of a website are fully optimised with respect to content, keywords, tags, URLs, links, images, and other elements critical to the SERP ranking. This tool not only helps detect anomalies but...

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The impact of web site redesign on SEO

A few weeks ago, one of my clients who was well positioned in Google thought it would be a good idea to redesign his without informing me. Once the new site online, what had to happen happened:  all its great positions were gone in just a few days. The main reason: no Permalink (url rewriting) were saved! I don’t even talk about the structure of the pages and its non-existent content, since its new very nice site consisted of almost entirely of images… and almost no text! Site redesign: see your SEO agency before you begin! A website redesign is above all a matter of common sense. Your SEO agency or your SEO consultant spent a phenomenal time to improve your page ranks. It is therefore imperative to preserve this investment, as the age of a page also plays a role in the ranking! As my colleague Patrice Krysztofiak says “changing an URL is digital suicide!” Even if it is possible to gain back some positions through 301 redirects, these practices are not only time-consuming but do not always produce the expected results.  That is why it is best to keep the urls “for life”. If really you do not have the opportunity to retain your URLs, for example due to a change in the CMS or it is not possible to preserve the integrity of the existing web site, regardless, it is crucial to plan and prepare the ground. So, why not using canonical tags to tell Google’s duplication of the content from one page to another? This strategy is just as effective, and may be even more effective than a simple 301 redirect in some cases. &...

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Atlanta SEO Training : Help Your Website

Atlanta SEO Training : Help Your Website

It’s hard to imagine life without the internet, but now it’s here deeply imbedded into our lives and for better or worse, it’s probably here to stay. With the onset of the internet, many good things have happened, too many to list except one for the purposes of this article. Yes, because so many companies and individuals define their success via a website, it’s clearly impossible to continue without a strong effort to market these websites in order to be found. This 21st century phenomenon is, of course, SEO (search engine optimization). Without the internet SEO would not exist. Thank goodness, indeed, for the internet, especially for us SEO consultants, experts, specialists, marketers and Adword professionals. Otherwise, we’d all be out of jobs! How does a website get positionned ? As we know, the secrets to getting listed in extremely favorable positions on search engines, especially Google, are just that: secrets. How does a website get positioned so that prospective clients can find them? These websites, if they’re savvy, summon the advice of SEO agencies, but the question remains: how do these SEO agencies acquire all of these aforementioned undisclosed search engine information? Google, Bing, Yahoo, DuckDuckGo and other engines don’t reveal much information regarding their algorithms. They don’t want everyone to know ALL the guarded Google rules–or all hell will break loose on the internet! While Google does offer some tips to the public to help boost their websites, they covet many, many other factors that would ultimately be incredibly helpful for websites but alas, this is top secret. Not to worry, however! This is where good SEO people come in. Hire a reliable one and you websites should be in good standing. Now, how does the SEO community determine what a website needs to do to be able to strengthen their website position? The answer to this question is multifold: A Guessing Game – Since search engines hide this much sought after “internet gold” what’s an agency to do? Guess, of course. That being said, this is their area of expertise and their guesses will be educated, to say the least. Experimentation – Taking a tried-and-true method and applying it to today’s technology, SEO people try different things and watch what works. They see what doesn’t work in the process, which is also extremely useful. They cannot be afraid to try new things or they won’t figure out anything. Share — Apart from beg, borrow and steal, this is definitely the most sound choice. Not everyone in the SEO realm wants to share what they know with each other, but the good ones, contrary to popular belief, are wiling to share this valuable information. Why would they...

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New Copywriting Rules In The Age of the Internet

Times have changed, and whether you embrace it with a passion or cringe at its quirkiness, it is, indeed, here to stay for a while and it’s something that cannot be ignored–at least in the world of copywriting for the internet. Life before the world wide web had strict rules for writing. Emphasis was placed on finding your own voice, persuasive rhetoric, keeping things short and concise, and knowing your audience. In some cases, where website owners do not care if they are well placed in Google results, these traditional writing standards and styles may still apply. These are the loyalists at work, and more often than not, their work is not seen on the internet because no one can find them. On the upside, for talented writers, they can find a more appreciative audience in books. Many of those old writing rules, while logical and even desirable, have gone out the window. Out with the old and in with the new, they say! A Balancing Act Between Human and Robot In the Age of the Internet, “know your audience” becomes, “know your audiences” because you not only have your primary target audience to think about but now, you have SEO and the big G to take into consideration. Although God would be easier to write for, in this case, G stands for Google but he IS watching you, too. This doesn’t mean you have to be a sell out, rather, if you could master some sort of balancing act between writing for humans and writing for Google and other search engines, that is the way to go. Google is not a human being with feelings. We hear that Google abides to the tenet, “Don’t be evil” but let’s face it, a complex algorithm doesn’t know what evil means so if Google is evil, there it is, and who’s going to do anything about their evilness? Google has their own set of writing rules, but they aren’t published anywhere so what are website owners to do when writing copy? From our observations as SEO specialists, here are some suggestions as they relate to copywriting for the internet: Google is an Avid Reader – So yes, you do have your main target audience to write to but Google is reading your website text, blog or article and you need to address this situation if you’d like to be rated well by the almighty robot. Simple, Starving to be Complex – While in the real world, good writing calls for “keep it simple, stupid!” that is not necessarily the case when writing for the internet. Long, drawn out and convoluted can sometimes be beneficial. Why? Because Google loves it, that’s why....

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Where Are Those SEO Tips For Real Estate Agents in Atlanta, Anyway?

Where Are Those SEO Tips For Real Estate Agents in Atlanta, Anyway?

SEO Tips For Real Estate Agents in Atlanta Few people would argue against the fact that the internet changed the way companies do business today. If companies want to remain competitive and stay afloat, they have little choice but to consider online options. No longer are the brick-and-mortar shops able to simply rely on the old-fashioned way of attracting clientele. That is, to physically exist, pulling in customers as people notice them walking or driving by. What Were Businesses Like Before The Internet? Long before the internet, restaurants, shops and establishments could get by via cold calls, placing some small ads in the local papers, direct marketing or, if they were really good, by word-of-mouth. That may still be enough for some of the few, lucky businesses, but in large part, the internet has become THE marketing way for people to find you. It’s filled with public reviews, online newspaper articles, blog posts, Yelp listings, etc., that might have featured your business, driving traffic to your website, which likely brought people to your site. However, the most common way people locate your business is when they conduct search engine (Google, Yahoo, etc.) queries to find what they happen to be looking for. In this case, you and your business. The convenience of an online presence means that you wouldn’t be dependent necessarily on having an actual physical store front, and there would likely be a significant cost savings due to a drop in overhead. Modern technology beckons modern methods, so if you have noticed, many companies, previously tangible entities, have transitioned to a digital format. Since the dawning of the internet, a vast number of enterprises, in fact, prefer to launch their businesses exclusively online and the rate at which this trend is moving is incrementally increasing. That is one reason why more and more businesses are relying on websites to do business–and that is why SEO is so important. We’ve mentioned time and time again, that if you have a business website, you need to prioritize some of your time on SEO (search engine optimization). It happens all of the time, unfortunately, but frequently, businesses assume that if they have a website, people will find them. Tsk, tsk. If, only! No, dear website owners, you may never show up on Google, ever, if you do not apply SEO to your website. No Matter What Your Online Business, You Need SEO Hardly any single business site, regardless of industry, goes unscathed without applying SEO techniques “behind-the-scenes.” This concerns online retail stores, artisans with sites, blogs selling consumables, basically everyone with a website; we’ll say it again: no matter what your online business is, you need SEO. And this applies...

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What is Online Reputation Management?

Have you hidden behind your smartphone or laptop, because friends or family have posted an old photograph you thought had rotted away long ago? These things often cause a bit of embarrassment, and dent the hard worked for street cred, but generally they’re soon forgotten. What though, if adverse comments, downright lies, or sarcastic remarks could affect a job interview, or have a bearing on whether you’re accepted into your college of choice? Adverse publicity suddenly becomes a lot more serious. Years ago people of all ages kept a daily diary, a secret daily diary. Jotting down how their day went. Who they’d met, where they’d been, and what they did. All of it for their own personal consumption – and maybe that of a very close friend. In this digital age, social media has taken the place of the diary, and people live more of their lives in the glare of self-made publicity. It’s little wonder greater numbers of people are waking up to find someone has decided to tarnish their reputation and ruin their good name – just for the hell of it. Those who live very public lives, politicians, celebrities, high flying CEO’s, industry representatives, and even successful companies, can be the subject of a hatchet job by persons unknown. When that happens, the results can be disastrous. Building a good reputation takes time It takes a long time to build a good reputation, personal or company, and very little time to lose it, especially when third-parties are doing their best to make it happen. Reputation Squad is an online reputation management agency dedicated to providing the very best solutions for maintaining the reputation of high profile persons and corporations, while working on increased image optimisation. Reputation managers are part public relations gurus, and part technology experts. Contracted to manage a person’s or company’s profile, they find ways to make that unintentional gaff disappear, or bury negative comments or reviews where only the most astute or stubborn will find them. When you’ve worked hard to built a good reputation and personal or company profile, why should someone be able to start destroying it on a whim? Agencies like Reputation Squad Or PTI-Intl, are there to make sure they can’t.   &...

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