The Importance of Web Hosting in SEO

Not only does search engine optimization depend on the quality of the website, but what should be seriously deliberated is also the quality of the hosting. Make sure your site is up! Are you a cheapskate? Don’t be! When you try to save money by using a “budget” shared hosting, oftentimes it can result in sporadic down time of the website, which annoys, of course, a potential customer due to not having access to your web site, but it also annoys the Google bot! Google does not like sites that are down. That being said, they will give you several chances to recover from this situation because they fortunately understand that accidents do and will happen. Here at PTI, we have witnessed first-hand many sites lose rankings after too many instances of down time. Speed can improve SERP results More often than not, a site that loads quickly will significantly rank better than a slow loading site. If your website targets a local market, make sure that people from that specific area can access your site as fast as possible. It’s known that when web sites react rapidly, user experience is much more rewarding and people tend to stay longer on the site. On the whole, Google takes this behavior plus a smaller bounce rate into consideration to determine your website rank accordingly. Solutions to make your website faster To make sure that your website responds fast, Google was kind enough to provide webmasters with tools such as Page Speed Insight : https://developers.google.com/speed/pagespeed/insights/, it will give you a list of recommendations that you may find useful. If your traffic is notably increasing (that’s good news!) you may have to switch from a shared hosting to a dedicated server or use services such as CDNs (Cloud Delivery Network) that will send the data from servers closer to the person surfing your website. Migrating a big website can be a gargantuan challenge, can be tricky and must be done carefully. If you need assistance with this task, please don’t hesitate to contact us and we can get you headed in the right direction! 33.7489954...

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Law Firm SEO – Quality Matters

In the world of lawyers, the quality of the information relayed to the general public is very important. Before the Penguin algorithm was rolled out by Google, many spammers used massive netlinking and black hat techniques to bring lawyers’ sites to the top of the search engine results, which worked until Google engineers put an end to that Penguin madness. SEO for the Law Industry: Pay Special Attention Because the choice of words can really impact the meaning of a text, Search Engine Optimization for the law business has to be done with extra care. Every single article that will be pushed on the internet needs to be checked several times, especially since social networks can spread bad publicity as fast as wild fire! Publication of Legal News: Double Check the Destination Website Not only must the news itself be bullet proof, but also, the quality and the E-Reputation of the website where it will be published must be verified twice before any action is taken. Publishing on a site with a poor rating or “spammy” backlinks could result in a negative impact, which could degrade the position of a website! It is the job of the SEO company or consultant to make sure that the news is posted on trustworthy websites. The process of evaluating a website is extremely time consuming, especially since Google got rid of the page rank information, which gave search engine consultants a lot of useful signals (too many according to Google ;)). Search engine optimization for a law firm or an attorney is a long and meticulous process. You will have to arm yourself with patience in order to climb up the Google ladder (if you choose the white hat SEO route, of course. Otherwise, it will be at your own risk…). Whether your law firm is based in Atlanta Georgia, or anywhere else in the United States or even in the world (Note: We have successfully placed a Paris law firm on page 1 of Google.fr), and you need assistance with your SEO, don’t hesitate to contact us!       33.7489954...

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