What is Online Reputation Management?

Have you hidden behind your smartphone or laptop, because friends or family have posted an old photograph you thought had rotted away long ago? These things often cause a bit of embarrassment, and dent the hard worked for street cred, but generally they’re soon forgotten. What though, if adverse comments, downright lies, or sarcastic remarks could affect a job interview, or have a bearing on whether you’re accepted into your college of choice? Adverse publicity suddenly becomes a lot more serious. Years ago people of all ages kept a daily diary, a secret daily diary. Jotting down how their day went. Who they’d met, where they’d been, and what they did. All of it for their own personal consumption – and maybe that of a very close friend. In this digital age, social media has taken the place of the diary, and people live more of their lives in the glare of self-made publicity. It’s little wonder greater numbers of people are waking up to find someone has decided to tarnish their reputation and ruin their good name – just for the hell of it. Those who live very public lives, politicians, celebrities, high flying CEO’s, industry representatives, and even successful companies, can be the subject of a hatchet job by persons unknown. When that happens, the results can be disastrous. Building a good reputation takes time It takes a long time to build a good reputation, personal or company, and very little time to lose it, especially when third-parties are doing their best to make it happen. Reputation Squad is an online reputation management agency dedicated to providing the very best solutions for maintaining the reputation of high profile persons and corporations, while working on increased image optimisation. Reputation managers are part public relations gurus, and part technology experts. Contracted to manage a person’s or company’s profile, they find ways to make that unintentional gaff disappear, or bury negative comments or reviews where only the most astute or stubborn will find them. When you’ve worked hard to built a good reputation and personal or company profile, why should someone be able to start destroying it on a whim? Agencies like Reputation Squad Or PTI-Intl, are there to make sure they can’t.   &...

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Push The Right Buttons

The smallest details on your website that you might consider unimportant, can actually make or break you in the world of search engine optimization. In other words, when planning and laying out your web design, make sure to pay close attention to each and every element of your business web site, online store or blog. When a person peruses a website, the majority of readers scan a page with their eyes and stop at what might interest them or if they see text or a headline that looks fascinating or interesting. So, if you’ve caught your readers’ attention and they like what they read and see, an important factor in spreading your word, is the use of social networking buttons. These days, practically everyone we know has an account with Facebook, Instagram, Tumblr, Twitter, Imgur, etc., and the way they share articles, photos, videos and ideas is through these social networking vehicles. When you have an easily accessible button, it makes it all more than simple to click on and share, and you do indeed want it to be shared! If you don’t make these buttons clearly visible, obviously there’s little chance your stuff won’t spread beyond your web page. Be confident with yourself and your content, and anticipate that your readers will click on whichever social network/media button necessary to send it to someone else. If your buttons are clearly discernable, you won’t have a...

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The Power of Social Networking: An Example

Long before websites like Twitter, Facebook, Instagram, LinkedIn and the like, companies and individuals relied on so-called “old-fashioned” internet search engine optimization (SEO). In other words, the old style of strengthening your website was to simply find alliances in the form of links on other websites. This method was very helpful up to a point, and surprisingly is still unquestionably impactful, even today. However, the places where you will need links may not necessarily be other smaller websites, but rather, the larger social networking websites previously mentioned. Take, for example, Khadem Al Qubaisi, a business person in Abu Dhabi, who might like to boost his presence on the world wide web. His achievements and work in his industry go hardly noticed in the USA, which is a shame for him and anyone interested in his area of expertise. This is likely due to bad placement in search results. How should he proceed and what can he do to reverse this unfortunate situation? Coupled with the help of search engine optimization experts who can work with his site, he will not only receive advice on his target website and how he can change it, but also, he will be consulted in how else his site, his business and his character can be amplified, particularly in a positive light. That method would be to set up profiles and content of himself and his company on prominent social networking websites, and as a result, his presence will be multiplied many times over. And with this increased exposure, his site will gain in influence and position on search engines like Google, Yahoo, Bing, etc. Because social networking sites hold a significant amount of power in the world of linking, all his efforts will be rewarded as the links on the powerful sites cause a sort of chain reaction and snowball effect of strength to his site. What will eventually ensue would be something like this: He and his company will receive a boost in search engine potential, which means he will be likely be ranked higher in search results when someone looks for him and/or his industry; He will be found easier than when he did not partake in any social networking activities. From that point on, if he continues with diligent SEO, he and his website should greatly benefit from all the exposure, time and effort he dedicated to improving his accessibility via the use of social...

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