Become a SEO Hero with Valuable Additions to Your SEO-Toolkit

Become a SEO Hero with Valuable Additions to Your SEO-Toolkit

As Google continues its relentless efforts to improve the relevance of information shared via the Internet, it has become mandatory for websites to ensure they conform to the prescribed norms and best practices to avoid being rendered obsolete by the ever-evolving search engine algorithms. It has, however, been observed that many penalised sites have found their way back into the SERP to occupy prominent positions by using the right tools and adopting suitable techniques. Understandably, no universal technique or tool-set can address all SEO challenges, but white-hat approaches and organic rankings have proven to be tried and tested solutions that offer long-term results. We are aware that SEO exercises are continuous, and typically comprise a standard set of tasks including but not limited to: SEO analysis Website ranking Keyword analysis Links research Optimised content build up The complexity of these tasks tends to increase with time, making it challenging to handle them manually. Automating research with suitable SEO tools saves a lot of time and effort in scouring through loads of usage data, while drastically improving the accuracy level of analysis and enabling timely response. That said, let’s take you through some SEO tools that are likely to prove quite valuable in staying ahead of competition this year for: Tracking Website Rank on SERP Getting to know the exact position or rank of a website on the search results page is often the pre-requisite for an SEO exercise. Tracking the position of the site for different keyword searches yields valuable insights on how effective SEO efforts have been and how best to improve them. Tools such as SERPS, Monitorank, Moz and MyPoseo, etc. help keep a watchful eye on website position without expending much effort. Some of these tools offer free trials, while few others like SEO-Hero, Pro Rank Tracker, SERP Lab, Positeo, and the newer are free of cost, making them ideal for start-ups who may not be able invest in paid tools. SEO Hero uses data from multiple Google data centers to attain the ranking for specific queries. SEO Analysis SEO analysis helps identify potential areas of improvement that need attention to to ensure faster response times, interesting and relevant content to draw more visitors, and also sport the right markers or tags to be noticed by the search engines. It is a known fact that websites need to be suitably optimised to clear search engine scrutiny and rank high on the result page. The SEO Analyzer proves a handy tool to check if all aspects of a website are fully optimised with respect to content, keywords, tags, URLs, links, images, and other elements critical to the SERP ranking. This tool not only helps detect anomalies but...

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How to get more downloads for your App with ASO

In the world of SEO (Search Engine Optimization), a key necessity for a website is to make sure it is listed on search engines, such as Google, Yahoo, Bing, Ecosia and Duck Duck Go whenever a user does a search. Many people, however, do not realize that there are also search engines other than the big five just listed–and they are hidden in plain sight. You’ve done it a million times before: done searches within App Stores such as the Mac App Store, iTunes, Google Play and even Facebook. They all have their own built-in search engine that allow shoppers to find software and apps by doing searches for desired products. Similar to Google and the like, these “hidden” search engines also use algorithms that are helpful for you to understand in order for your app to be found in these stores. What can you do in this case? When you submit your product’s details to be listed at these app stores, you will need to be particularly meticulous with filling in the information to make your app as findable as possible. After all, the higher the visibility, the more downloads your app will receive. What is SEO for Apps? This might not have occurred to you, but it is technically possible to apply some basic search engine optimization principles to App Store Pages, and we call it App Store Optimization (ASO). PTi Intl has been fortunate enough to figure out how to do this, and has teamed up with a French SEO Agency to put their expertise into practice. A major success of this collaboration has been in helping a start-up company, called CoachGuitar, in getting a significant boost in downloads of their guitar learning software via their iTunes page. We honed our skills and applied our SEO techniques for taking on the app store search optimization mission for CoachGuitar, and the results went above and beyond expectation: The app reached the top 10 in the category of Music Software in France, and all of the search engine optimization efforts created a snowball effect, resulting in attracting even more downloads! If you’d like some help from us to guide you to the right direction in terms of content in your app for the purpose of ASO (app store optimization) please do not hesitate to contact us. 33.7489954...

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